Henry Ford - A Great Innovator


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : LDEN025 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility

Themes

Entrepreneurship
Case Length : 13 Pages
Period : 1903
Pub Date : 2003
Teaching Note : Not Available
Organization : Ford Motor Corporation
Industry : Automobile
Countries : USA

Abstract:

This case examines the leadership and entrepreneurial qualities of Henry Ford (Ford), the founder of Ford Motor Company.

The case details how Ford's vision (of producing an affordable car for the masses) and his innovations (Model T, moving assembly line approach, mass-production concept, Highland Park factory) transformed the global automobile industry.

The case also examines Ford's contributions in generating employment in the US and his best practices in managing human resources. Finally, the case discusses a few criticisms of Ford's managerial practices.

Issues:

»  Identify and appreciate the qualities that characterize an entrepreneur and a leader

»  Understand the obstacles faced and struggles endured by a leader in transforming a vision into a reality.

Contents:

  Page No.
Introduction 1
Background Note 2
The 'Mechanical' Journey of Ford 3
Ford - The Master Craftsman of Automobile 5
Assembly-Line - A 'Paradigm Shift' In Automobile Manufacturing 5
Model T - An Astounding Success 7
Ford's Employee-Friendly Practices 8
The Criticism 9
Exhibits 12

Keywords:

Leadership, entrepreneurial, Henry Ford, Ford Motor Company, car, Model T, assembly line approach, mass-production, Highland Park, generating employment, US, managing human resources, criticisms, managerial practices.

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